by ebenjmuse Uploaded in Mobile BooksellingFrank Shay(1888–1954) opened a bookstore, Frank Shay’s Bookshop, in Greenwich Village in 1920. The following year, Shay transformed a converted Ford into “Parnassus on Wheels,” a mobile bookshop that he took to Provincetown, Massachusetts, in the summers. Source: Paul Thompson, Literature Brought to your Door!, 1922. Christopher Morley Literary File Photography Collection, P235. (https://sites.utexas.edu/ransomcentermagazine/2018/04/11/parnassus-on-wheels/)